AJC

Anthony James Consulting is a well-established recruitment agency within the technology sector, led by two experienced stakeholders with backgrounds in recruitment and DevOps. Looking to expand their services to include marketing, IT recycling, and decommissioning, they recognised the need for a refreshed visual identity—one that moved beyond a recruitment-centric image and could represent the business in a versatile, enduring way. Through an identity consultation, we uncovered a shared emphasis on the theme of connection, particularly in relation to people and data security. This concept inspired a custom glyph, supported by a clean, modern sans-serif typeface and a capitalised wordmark to reflect strength and professionalism. While the company wished to retain their original blue as the primary colour, we introduced a flexible supporting palette to modernise the overall look. Alongside the new branding, I also created a preliminary website skin to showcase the updated identity.