CIS Group

The CIS Group, a leading technology provider in the Middle East and Africa with over 30 years of industry expertise, had long struggled to develop a logo that truly captured their identity, aspirations, and customer commitment. After collaborating with the company for several years and bringing my branding experience into the fold, I was asked to lead a comprehensive rebranding project. Using the Adobe suite, I crafted a modern, timeless visual identity with a refreshed colour palette and a set of collaborative logos that reflect the CIS Group’s core values and future vision. Alongside this, I addressed a key challenge the company faced: underutilised documents containing valuable content that were ineffective at sales events. To solve this, I designed a web app that presents this information in an interactive, tailored format—separate from their main website—allowing sales teams to engage prospects with real-time, relevant content through easily shareable links. A working prototype of this web app has been created in Adobe XD, showcasing the intended user experience and functionality.