Umbrella

Umbrella is a charity established to support individuals dealing with the long-term effects of abuse experienced in childhood, often at the hands of someone they knew. While support services for children and general mental health were widely available, there was a clear gap for adults continuing to struggle with the trauma of past abuse. The project began with the development of a brand identity and the charity’s first advertisement, but following a powerful and insightful kickoff meeting, the scope expanded to include the design of a basic user interface for a future app. Given the sensitivity of the subject matter, the brand was designed with a strong focus on privacy, empathy, and trust, ensuring that the charity’s mission was thoughtfully communicated at every touchpoint. A working prototype of the proposed app has been created in Figma providing a visual and functional starting point for future development.